Hear us talk
We love to share our thinking, processes and methods, and how these help organizations create growth for the business, alignment around what consumers value, and how organizations can deliver that value.
Below is a selection of our latest guest talks from across the web.
Enjoy!
Dreams with Deadlines episode 10 – Jobs to be Done with Alan Klement, Part 1
Jenny Herald, Gtmhub CPO and podcast host, and Alan Klement discuss the Taylorism versus Humanism approach to explaining OKRs and how understanding needs means understanding how they're created, how they grow and shrink, and get eliminated. They cover the "Voice of the Customer" (VoC) and its flaws and how Lean startup solves problems that come with the "voice of the customer" approach.
Dreams with Deadlines episode 10 – Jobs to be Done with Alan Klement, Part 2
This is part two of the conversation between Jenny Herald, Gtmhub CPO and podcast host, and Alan Klement. They discuss OKRs and Jobs to be Done, the two goals that product people should take into consideration, the importance of a feed forward communication culture, and we get a sneak peek into some concepts and models from Alan's new book.
Jobs to Be Done with Product-Led Growth with Alan Klement
Alan Klement shares how we at Revealed have evolved Jobs to be Done theory and developed a new process and practical methods to predict growth.
In this ~30mins episode, you'll learn a lot about:
What Jobs to be Done theory is really about and how it is helpful for creating growth
The processes that consumers go through that cause them to adopt or abandon products
How you can test a new product idea quickly using the 'Simulated Shopping' method
The results Revealed have achieved using our process and methods
346. Insights: Jobs to be Done - The future of product design
Alan Klement and Ryan Garner of 11:FS take a detailed look at Jobs to be Done, including:
What Jobs to be Done actually is - a lawnmower analogy
How impactful it can be when designing digital propositions
Why it's the key to making your product an integral part of your customers’ lives
How it can help to create powerful end-to-end customer journeys
Why Jobs to be Done is the future of product design
Other guests include David Brear, 11:FS CEO, Justin Geaney, CPO at Virtual Bank by Standard Chartered, and Peter Collingridge, Director / Global Head, Entrepreneurs in Residence