Explore the Market Landscape and Get Focused on Growth
As your product grows, so does your team. As teams become more specialized, they can lose touch with what is bringing consumers to your product in the first place. Our Explore and Focus sprint will give you a fresh understanding of your market landscape, so your team and product become more focused.
“Revealed helped us get our 12 product teams ‘sniffing the same glue’, so we could operate under one strategic vision.”
– Martin Henk, Co-Founder & Head of Product
The Explore and Focus Experience
What it will be like to work with Revealed
You need results today, not three monthts from now. Our Explore and Focus sprint balances velocity and comprehension, ensuring your team stays engaged and gets lasting value.
Your team are welcome to particiapte in our research and analysis work. At the end of the project, we will run a half-day workshop to help them absorb findings and decide what to do next.
Product, marketing, and executive teams love data. Our pocess will create structured data they can analyze and use for decision-making and ideation.
“Understanding why our customers buy and use our product has improved our decision-making about Product Development, Marketing, Sales and Content creation efforts..”
- João Ferro Rodrigues, Co-Founder & CEO at bugle
How it works
Four Weeks to Focus
Help your team see the reality of how your market works and how your consumers make decisions. Get your team focused on growth. Get them aligned with the market, and each other. Help them generate new ideas for growth.
Week 1
Project kick-off
Meet to finalize strategy and objectives
Compile and review your existing research
Design profile screener and recruiting plan
Week 2
Getting Started
Recruit and schedule research participants
Run 2-3 sample interviews with your team to tune the process
Week 3
Full Speed
Run 20+ customer interviews
Synthesize data
Create video highlights
Week 4
Reporting and Workshop
Generate final report
Distribute to the team
Half-day Focus Workshop
60 Days Support
Schedule weekly calls with our team to answer questions to go deeper into the research, explore ideas you have for optimizing your product.
Deliverables
No one reads reports. But they'll watch ours. Our reporting will combine data-driven findings supported by highlight videos from the interviews with your customers.
Reporting includes a market landscape analysis to explain how consumers search for and select products in your market. You'll understand their goals and the constraints blocking them from achieving those, how they shop, and how fit your product is.
We will run a half-day workshop with up to 20 members of your team to help them digest findings, ideate new possibilities, and decide what to do next.