Who Is Simulated Demand Generation For?

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SDG is for teams and individuals who need to explore multiple Growth Hypotheses, test them to predict which will and won’t work, and then create a plan to bring the winning combiantion to market

How does Simulated Demand Generation Work?

SDR uses Jobs theory and Factoral Design to create multiple hypotheses of what your product offering could be.

Then we conduct simulated shopping with consumers whom you want to be your customers. During these calls, we insert your product offering along side your competitors.

We talk with target consumers about which product is, and isn’t, most fit for them and why.

As we conduct more calls, we construct predictions about how your offering needs to change so it will attract customers. It is pricing? Product Design? Messaging?

We keep running simulations and iterating upon offering variaotibs, until we can predict with high confidence that your offering will, or won’t, attract customers.